Gift your way to more pipeline
Lift webinar attendance, content engagement, and demo bookings with gifting plays that connect every send to pipeline.
- 2.4xWebinar attendance lift
- 38%Higher demo show rate
- 5xContent engagement
- 100%Pipeline attribution
Why demand gen campaigns plateau
Webinars miss the mark
Live attendance keeps slipping while production budgets keep climbing. A small day-of nudge brings registrants back to the room.
Email-only nurtures stall
Inboxes are saturated and click-through rates have collapsed. Gifting cuts through where another follow-up email no longer can.
Pipeline attribution is murky
Marketing spends real dollars but cannot tie campaigns to closed-won. Givingli Pro tracks every gift to a contact, deal, and revenue moment.
How it works
From campaign launch to closed pipeline in three steps.
- 01
Build the campaign
Pick a trigger (registration, content download, demo booking) and the gift you want to send.
- 02
Send at scale
Launch from your marketing automation platform. Every gift is personalized with the recipient's name and brand artwork.
- 03
Track to pipeline
See which campaigns drove SQLs and revenue, side by side with redemption and engagement rates.
Why demand gen teams choose Givingli Pro
Trigger-based campaigns
Fire gifts on webinar RSVP, content download, or demo confirm. Set rules once, run forever.
Instant delivery
Recipients get a branded card by email or SMS in seconds. No shipping, no warehousing, no delay.
Pipeline attribution
Every gift maps to a contact and account in your CRM so you can prove the campaign moved the deal.
Branded experience
Use your colors, logo, and voice on every gift card so the moment feels like it came from your team.
How smart gifting unlocks demand gen pipeline
Demand gen teams have squeezed every drop out of email nurtures, retargeting, and content syndication. The next leg of growth doesn't come from another channel layered on top — it comes from gifting moments placed at the highest-intent steps in the funnel.
A $25 gift on a webinar invite lifts live attendance double-digit points. A small thank-you after a content download warms the hand-off to sales. A coffee on a demo confirm reduces no-show rates and starts the meeting on a positive note.
The teams using Givingli Pro for demand gen treat gifts the same way they treat email and ads: as a measured channel with budget, KPIs, and dashboards. The platform plugs into your marketing automation tool, so every gift flows through the same campaign reporting your team already trusts.
Crucially, you only pay for gifts that recipients redeem. That means you can run gifting plays at every stage of the funnel without ballooning fixed costs — and tie every dollar back to attributable pipeline.
Ready to gift your way to more pipeline?
See how demand gen teams use Givingli Pro to lift attendance, demos, and SQLs.
Frequently asked questions
What gift size works best for webinar invites?
$10 to $25 is the sweet spot for live-attendance lifts. The point is the gesture, not the value, so a small coffee or snack often outperforms a more expensive gift.
Can I trigger gifts from Marketo or HubSpot workflows?
Yes. Givingli Pro plugs into Marketo, HubSpot, Pardot, and any platform with a webhook. Add a Send Gift step the same way you add a Send Email step.
How do I avoid sending gifts to ineligible recipients?
You can suppress lists by domain, account, or any field in your CRM. Internal employees, competitors, and free-mail addresses can be filtered out automatically.
Will gifts pass through compliance and tax requirements?
Every gift includes a digital receipt and audit trail. Recipients can decline a gift if their employer disallows it, and you get full reporting for finance.
How fast can I launch a gifting campaign?
Most teams ship their first campaign in under an hour. There's no implementation fee, no minimum spend, and no procurement cycle to start.
Ready to gift your way to more pipeline?
See how demand gen teams use Givingli Pro to lift attendance, demos, and SQLs.